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ENCORE WEEKEND
Please Note: All Times Are Listed In US Eastern Daylight Time (EDT)
ENCORE DAY 1: SATURDAY 28 JULY
TIME
TOPIC
PRESENTER
9
AM
THE ART OF REBOOKING
Join me as I show you how you can exponentially grow your practice with the clients you are ALREADY getting... and help you get off of the marketing hamster wheel for good.

Say goodbye to constantly having to chase new clients... and instead create a full schedule of LIFELONG CLIENTS who respect you as an authority.

Are you ready to make more money easily, cheaply, and quickly?

I can't wait to show you how...
SCOTT LINDQUIST
10
AM
HOW TO CREATE A VIDEO BUSINESS CARD
Video is an amazing way to promote your business. There are many types of videos, from talking head (you looking into the camera and talking), screen share, slideshow, and live streaming just to name a few. And while there are many ways to approach video production, there are also many ways to utilise video within your business.
  
In this presentation Kevin Anson will walk you through how to create a video business card and why these types of videos are so rewarding. Kevin will also reveal some simple tips and tricks that will make your videos look professional and polished.
KEVIN ANSON
11
AM
EXTEND YOUR REACH, GROW YOUR PRACTICE AND MOTIVATE YOUR CLIENTELE WITH AUTO-PILOT PODCASTING
Have you ever wondered how many new clients you'd get if more people knew what you did? Have you ever thought about how much time you'd save if you didn't have to repeat and explain everything, to every client... over, and over, and over.
  
Well podcasting could just be the answer to your prayers.

Today, Scott Paton reveals how to leverage podcasting to attract new clients, educate present clients, help with the on-boarding and education process and ultimately make you a better communicator.
SCOTT PATON
12
PM
BUILDING YOUR FOUNDATIONS FOR AWESOME FACEBOOK ADS
So, you're thinking about trying out some Facebook ads for your business?
Great! I highly recommend FB ads.

However, I don't recommend diving straight in and spending money without getting clear on your strategy first!

Join me for this session where I'll walk you through the foundations that you need to have in place for success BEFORE you give Facebook any of your hard-earned money.
DELIGHT IVERSON
1
PM
FREE STRATEGIES REVEALED TO DOMINATE THE GOOGLE LOCAL SEARCH RESULTS
Let's face it, getting your business in front of your ideal market can be time consuming and costly. How are you going to compete if you're struggling to make ends meet... let alone throw money into a marketing budget?

The answer is simple. Spend some time and set up a killer Google business listing. A fully optimised business listing will get you in front of your ideal prospects at the time they are most likely to spend... when they're looking for a solution to their problem.

Local search is nowhere near a complex to set up as traditional SEO and Tim has helped hundreds of wellness professionals all around the world get their business listed in the converted '3 pack'... now it's your turn.
TIM COOPER
2
PM
SELLING YOURSELF WITH CONFIDENCE, CONVICTION & CERTAINTY
My goal by the end of the presentation is simple - I want you to look at communication with your clients and all other relationships in a new paradigm. 

You will start to see nuances of communication that you have never seen before and it’s going to change the way you carry yourself. These nuances of communication are what we refer to as sub-communication.

Sub-communication - Communication at a deeper level that goes beyond just the words you say. It’s about understanding your tonality (how you say it), body language, and foundational social dynamics that will help you connect build a sense of trust with others. 

Let’s begin!
DREW ELLIOTT
3
PM
LIFETIME CLIENT VALUE: THE ONE METRIC THAT'S KILLING YOUR BUSINESS
Wonder why you work SO hard on marketing but still struggle to turn a profit? Or are you tired of chasing new clients but desperately want to find a way to increase sales?

The answer is to look at your Lifetime Client Value. And most therapists haven’t even heard about it before!

Don’t worry! In this presentation I take you step by step through simple examples (you don’t have to be a maths genius!), give you a worksheet to calculate your lifetime client value and importantly show you how to increase it.

You’re literally leaving money on the table which is why it’s killing your business - learn strategies you can do TODAY to immediately increase your sales and improve your lifetime client value.
VICKI MARSH
4
PM
SELLING HIGH END PACKAGES AND PROGRAMS TO BOOST YOUR CAREER SUCCESS AND EARNINGS
In this talk you will learn how to structure your wellness packages and programs, the benefits of offering packages, and some examples of the types of clients who buy high end packages and programs.
MELINDA LOO
5
PM
MARKETING YOUR WELLNESS BUSINESS WITH CONTENT
Today's clients want information and education, so they feel they have made the right choice with a product or service purchase. We are used to being able to read reviews, and research our options. 

Learn how a strategic content marketing plan can both give you your clients the information they need to choose you, and stand out from the competition
GAEL WOOD
6
PM
WHAT DO YOU REALLY WANT?
Have you ever wondered how to discover what you really want for your life and your business? Do you tend to your clients’ needs every day and wonder why you’re doing it? Clarify your vision for your life and for your business so you can go about your business with ease and grace.

In today's presentation Daphne will cover the: What, why and how

• What do you really want? Clarify your vision for your business and for your life.
• What’s your big why? Why do you do what you do? Discover why knowing your personal big why is as important as knowing your business’ big why.
• How will you know you’ve got there? Set SMART goals for you and your business.
DAPHNE WELLS
7
PM
INVITE, INFORM, INCENT
Effective marketing and sales techniques are a must to make any business a success but can often seem too complex or overwhelming to remember and implement. 

Now's your chance to simplify the sales and marketing process by exploring 3 Key Steps for engaging your clients as well as your staff. 

Not only will this easy process improve communication to create better relationships throughout your business but you'll also see a direct impact in the results and revenue you create. 

Join bestselling author and Marketing Coach Felicia Brown of Spalutions to rev up your marketing, sales and profits in this energizing class.
FELICIA BROWN
8
PM
HOW TO SCALE TO 6 FIGURES AND BEYOND: THE CLINIC MASTERY FRAMEWORK
Hitting 6 figures, opening more clinics, hiring a team or taking more time off - either way you're ready to scale up your clinic and you're ready for Clinic Business Mastery.

I’m going to share with you the exact strategy I used to build our 6 figure clinic. The Clinic Business Mastery Framework is effective because it’s a COMPLETE roadmap to success.

And the cool bit?! It gives you immediate wins as well as long term success. 

And that is what makes this achievable for any therapist - get real cash in your bank first, then we can build from there.

So if you’re already working as a successful sole practitioner and wanting to fast track to 6 figures OR do have a clinic with a team but struggling to become profitable and get out of the day-to-day then THIS is the presentation for you!
VICKI MARSH
9
PM
PANEL DISCUSSION: SUCCESS MINDSET
Join industry leaders, Gael Wood, Felicia Brown, Vicki Marsh, Cath Cox, and Rebecca Brumfield for a fun and informative discussion panel. 

Learn how we define a "success mindset", the impact of our thoughts on the outcomes in live and business, and the difference between a success mindset and positive thinking. 

Discover some of the common places we get "stuck" as wellness professionals and what tips and tools you can use to get "unstuck" and back into action.
ENCORE DAY 2: SUNDAY 29 JULY
TIME
TOPIC
PRESENTER
9
AM
WORK WITH WHAT YOU HAVE AND MAKE VIDEO
Too many entrepreneurs get caught in analysis paralysis and when it comes to social media and video production. 

I'll show you a basic template I used to scale my business online and move towards educating my target market of clients and students. Use your phone and go make video to make you stand out!

We'll go over the basics of creating a retail stream, making videos and then pushing out information via Facebook, YouTube, Instagram, Twitter and Snapchat.
ROBERT GARDNER
10
AM
6 WAYS TO OVERCOME THE "POOR HEALER" POVERTY MINDSET
Making money isn’t meant to be easy. It's riddled with obstacles, lessons, challenges, frustrations, excuses, pot holes, and stress. It is also so abundant in happiness, joy, adventuress, and positivity and financial gain. 

The Law of Attraction WORKS. The Law of Attraction also goes for your negative thinking. It's ALL about a shift in your mindset. We only know what we are exposed to.

You CANNOT let yourself stay in that mindset and continue to be stuck there. Staying in the "poor me" and suffering mindset will only further self sabotage.
It's SO MUCH EASIER to bitch and moan and make excuses and stay at rock bottom. Nothing worth having comes easy. EVER. I urge you, instead of complaining, start MAKING GOALS and tracking your money flow.

Want to change? Easy - DO SOMETHING ABOUT IT.

It's so much easier to stay within the comfort of our misery and not take action, and dwell on everything that can go wrong.

Be brave enough to let go of the detrimental excuses and start holding yourself accountable.

Just because you WANT a client does not mean you have to give off an energy of DESPERATION or feel guilty about charging full price.

Just be you in the present moment and fight off those feelings of doubt, uncertainty, and desperation that keep people repelled from giving you abundance.

It is so hard to heal others when we aren't fully capable of healing and accepting and valuing ourselves first.

Be brave. Stand your ground. Know your worth. Tell desperation a big SCREW YOU and embrace that badass confidence and self-value I know you have stored away deep inside!

In this presentation, we will touch the *tip of the iceberg* with 6 steps to help you overcome the “poor healer” mindset… but there’s some homework involved which will make you come to some pretty harsh realizations on your current money mindset, and some recommended books related to this very topic that have changed my business and my life! I believe in you! I know you will get out of this funk… if you decide to take a leap and do a little bit of self-discovery.
REBECCA BRUMFIELD
11
AM
HOW WILL YOU GET THERE?
Need help staying focused and on track to achieving your goals? As a high-achieving wellness professional, it’s vital you stay inspired to get it done. 

Are you ready to discover how to become an action-taker so you can prevent procrastination holding you captive?
DAPHNE WELLS
12
PM
ATTENDING LOCAL EVENTS TO PROMOTE YOUR BUSINESS
As wellness professionals we work in close contact with our clients everyday. It can be intimidating for our clients to make that call and see a stranger about a health issue. 

Getting out of the office and into the community is a great way to break down those barriers and build your business. 

Learn how to find events in your area, what to bring with you and exactly how to promote your healing business to as many people as possible.
GAEL WOOD
1
PM
THE POWER PITCH: HOW TO SHARE YOUR MESSAGE IN 12 SECONDS OR LESS
One of the biggest problems we find for wellness professionals is answering that dreaded question, "What do you do?"

What Andy and Marcus have found as they've helped thousands of wellness professionals through their programs at Wellness Leadership Academy is very few people are well equipped to answer that question... a problem that can have a negative impact on the your business and ultimately your confidence.

The great news is, help is at hand!... let Andy and Marcus show you how to create your POWER PITCH.
ANDY & MARCUS
2
PM
HOW TO BUILD A MANY CHAT BOOKING REQUEST MESSENGER BOT
Facebook messenger is quickly becoming the platform of choice for new and existing clients to contact you, learn about your business and book appointments. 

And if you're a solo practitioner, you are only too aware of the frustration of missing calls and client enquiries when you’re in a hands on session. Which happens 90% of the time. Right?

So what can you do? 

Well, you can use a bot to take appointments details, that’s what! 
This 60 minute tutorial takes you through all the steps of how to build a Many Chat Facebook messenger bot for your business page.
KRISTIE MELLING
3
PM
3 HOME PAGE MUST-HAVES TO GET MORE CLIENTS FROM YOUR WEBSITE
No matter where they hear about you first, many people visit your WEBSITE before deciding whether to make a booking. 

Yet so many practitioners find “my site never does anything for me” or “I get a lot of clicks but no-one books in”. 

Wouldn’t it be great if your website could be like an "appointment machine” instead? Creating regular bookings by itself. 

Well! James spent 14 years running a Digital Agency and built literally HUNDREDS of websites. He knows what it looks like when it's working right! And in this presentation he reveals the BLUEPRINT for the ideal home page that will attract and connect with your ideal clients.
JAMES CROOK
4
PM
HOW TO HIRE SUPERSTAR EMPLOYEES
Join Elicia Crook in this session and discover the BLUEPRINT for building a world class massage team that LOVE what you do, re-book their Clients easily and help create a rocking business.

What we cover in our session:

* How to write your job ad to attract the right talent
* How we successfully lead 21 team members over a 10 year period - moving away from having subcontractors and transitioning into an employment model.
* The strategies I used to hire 7 amazing staff in 2 months and book us all out to capacity
* Where to promote your job opportunities
* How to create accurate Staff Avatars
* How to create an amazing environment

I'll also share the exact steps I teach the therapists I work with to attract the RIGHT staff, on-board them as employees and create a rocking business.
ELICIA CROOK
5
PM
HOW TO GROW YOUR PRACTICE WITH GROUPON
Groupon has a pretty sad reputation within the wellness industry, yet has been the most effective marketing tool I've used by far. 

It provides massive, affordable exposure to bring in more clients, but must be used correctly to attract the right clients and keep them coming back. 

We'll examine six common misconceptions and how to avoid the most notable pitfalls so you can take full advantage of this exceptional opportunity to grow your practice faster.
CATH COX
6
PM
5 AUDIENCES TO TARGET WITH YOUR FACEBOOK ADS TO FIND YOUR NEXT DREAM CLIENT
I’m always asking people about their goals for their Facebook ads. 

But I know what the ultimate goal is. You want more clients! 

However, I’m constantly warning people not to start their Facebook ads by blasting random audiences with ads to buy their products and services. 

So what to do instead? Get a strategy and learn to set up these 5 audiences for optimum return on your ad spend.
DELIGHT IVERSON
7
PM
HOW TO STANDOUT, SCALE YOUR BUSINESS AND TAP INTO AN UNTOUCHED MARKET WITH EDUCATIONAL MARKETING
Do you ever feel like you're INVISIBLE? That you're just blending in with all the other wellness businesses around you?

Do you every feel overwhelmed by the competition? Lost, frustrated, looking for that perfect angle to bring new clients to your door.

Well you're not alone...

In this presentation Tim Cooper will show you exciting strategies that, if implemented, will simply make your competition melt away... Interested? Good. Let's go!
TIM COOPER
8
PM
PANEL DISCUSSION: AFFORDABLE MARKETING STRATEGIES
Join Wellness Pros turned Marketing Experts, Gael Wood, Felicia Brown, Cath Cox, Vicki Marsh, and Robert Norberciak as we discuss the biggest marketing challenges facing the wellness profession, some of the common misconceptions about marketing, and creative, practical marketing advise and strategies that you can use right away!
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